CTG GROUP

CHANGING THE GAME

Founded in 2020,
it is Malaysia’s leading
e-commerce private-label entrepreneurship incubation system.

Direct-to-Consumer (D2C)

Business Model

CTG’s business model originates from recruiting outstanding talents among our Academy’s students. These individuals join CTG as full-time employees, working together to build one of Malaysia’s leading e-commerce ecosystems.

For private-label product incubation, we adhere to a high-standard “zero-to-one” process:
from product design and positioning, brand logo and trademark registration, comprehensive brand identity design, video production and editing, cost analysis, unique selling point formulation, promotional strategy planning, marketing strategy design, supply chain matching, in-house logistics support, team assembly, advertising platform integration, financial backing, to CMO advisory. Every step is executed with rigor to ensure that once launched, each product enters the market with high recognition, strong competitiveness, and industry-leading standards—creating a disruptive advantage.

Once a product is launched, CTG leverages data-driven logic as its core engine to rapidly scale sales to six figures monthly, seamlessly integrating into CTG’s omnichannel marketing ecosystem (after-sales system, Shopee, independent online stores, live commerce, O2O pharmacy retail, overseas markets, etc.).

Building on this foundation, we further scale brand performance to exceed RM1 million in monthly sales, driven by a healthy balance of customer retention and acquisition—establishing a sustainable D2C (Direct-to-Consumer) model.

By directly owning customer relationships and first-party data, CTG ensures that conversions and after-sales are managed through its own channels, positioning external platforms and pharmacies as touchpoints rather than dependencies. This allows profits to flow directly back into R&D and service enhancement, avoiding dilution by traditional distribution layers.

Through this model, CTG not only accelerates revenue growth but also cultivates long-term brand equity, forming a growth flywheel of direct connection, direct fulfillment, and direct value creation—empowering brands to achieve both explosive growth and lasting sustainability.

CTG GROUP PROJECTS

[E-Commerce] Joint Venture Model

CTG is also actively promoting the Joint Venture Entrepreneurship Model (E-Commerce),
where we collaborate with capable internal or external teams to establish new companies and jointly expand into the capital market.

CTG empowers joint venture companies with comprehensive support, including:

Business Practitioners Alliance

CMO-Level Strategic Marketing Advisory

EMBA-Level Executive Mindset Training

HR Talent Acquisition & Recruitment System

Systematic Operations Development

Monthly Structured Team Training Program

Financial Analysis & Accounting Management

DATABEES Proprietary Data System Support

Supply Chain Management & Cost Control

Premium Brand Visuals & Production Filming

Through this approach, CTG enables entrepreneurs to transform into business leaders, achieving a comprehensive journey from ground zero to long-term success.

CTG’s Three Strategic Pillars

Sustainable Stability｜ Scalable Growth ｜ Brand Impact

Our Vision & Mission
To become an influential e-commerce private-label entrepreneurship incubation platform — truly Changing The Game.

Strategic Joint Venture
CTG × Oasis Home Holding Berhad (Bursa: 0357)

In 2025, CTG entered into a strategic joint venture with Oasis Home Holding Berhad, a public-listed company on Bursa Malaysia (Stock Code: 0357), to launch a new JV company focused on livestream-based retail in the health and beauty sector.

Cooperation Framework

• CTG contributes: product innovation, brand building, marketing strategies, performance advertising, distribution network, and logistics infrastructure.

• Oasis contributes: livestream content production, host management, traffic generation, and capital market platform support.

• The JV will jointly promote CTG’s core product brands through the listed company’s ecosystem, paving the way for these brands to grow within a capital-backed environment.

Strategic Significance

This collaboration marks CTG’s evolution from a brand incubator into a strategic bridge between product innovation and capital markets. By leveraging livestream commerce as an entry point and real-world sales performance as traction, we are executing a flywheel from:

Product → Brand → Market Traction → Capitalization Path

This not only accelerates brand growth but also opens the door for entrepreneurs and JV partners to access public capital markets.

Talent Recruitment & Enrollment at CTG

CTG Business Academy

Since 2018, CTG Business Academy has been providing internet marketing training for the Malaysian market, with over 20,000 paid participants to date.

Through years of teaching and hands-on practice, we have continuously refined and distilled a Proven Formula for Success, integrating our own achievements and case studies into a comprehensive CTG Business Academy curriculum — making it one of Malaysia’s most practical and actionable entrepreneurship programs.

All members who join CTG are required to consistently participate in the Academy’s training courses, ensuring they continuously enhance their competitiveness and real-world execution capabilities.

Click to Learn More About [Enrollment]